Accountability: We will be accountable for all of our activities and accept full responsibility for the consequences, while also trusting and empowering our employees to produce outcomes.

Fairness: We treat everyone equally and with the common decency that we all deserve and expect, and we are motivated by the desire to do what is right.

Honesty: We are upfront and transparent about the quality and price of the wires as we always aim to gain the trust of our customers.

Teamwork: We believe that when people work together, they could potentially create something bigger than oneself.

Quality: The firm prioritises safety above anything else. Our standards have been consistently revised over the last few years, and we will continue to strive for us to be benchmarked for quality.